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Well, they've done it. Garmin is doing a Super Bowl commercial this year.
Starring Maposaurus (right) and Garmin Man, this is a sure-fire winner, folks, let me tell you what.
Godzilla versus Power Rangers accompanied by Heavy Metal. What could be better?
I'm reserving my harshest judgement for this thing till after it airs on the 4th, but I must admit to taking some pretty high readings on my lame-o-meter after first watching.
But the dang song is somewhat stuck in my head (along with the 'Funk Soul Brother' that is Fatboy Slim's latest hit... most lyrically complex song ever. That's true poetry, no?) so perhaps there is something to this approach that I just can't appreciate due to being too close to the action. (Not to mention overly judgemental).
So let me know what you think... is this a success or not? Make your predictions now, and we'll find out halfway through the second quarter of the Bears/Colts game.
Tim "new highway" James