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The key is in the timing. After you see a firefly flash, wait two seconds and then flash your light, kinda close to the ground. This will make the firefly come towards your light. When it flashes again, count one-one-thousand two-one-thousand and 'blink' him again. The poor guy won't know what hit him when he finally comes to land on your bulb.
I know it's a little late in the season now, but just keep this in mind for the next time you are out with the fireflies. Don't knock it till you've tried it.
Tim "science: the right stuff" James